![]() ![]() The new TV box is a significant upgrade from older versions the company has sold since 2007. In addition to the Apple Watch, introduced earlier this year, executives spent a large part of Wednesday’s event showing off the new Apple TV. ”That’s one big concern about Apple, that it’s so dependent on the iPhone,” said Jerry Kim, a Columbia University management professor.Ĭook, while insisting there is room for iPhone sales to grow, has begun pushing into new product categories. But the company may be hard-pressed to show more growth, especially when smartphone sales are slowing worldwide. Apple sold more than 183 million iPhones since the last models were introduced in 2014, which is 40 percent more than it sold in the same period a year earlier. Some analysts have questioned how compelling the new features will be. ”No matter what you like to do with your phone, 3D Touch makes it better than ever,” boasted Apple Senior Vice President Craig Federighi. Perhaps the most noticeable upgrade, however, is the addition of ”3D Touch,” a feature that uses added screen sensors to detect the difference between a light tap and extended finger pressure, triggering different menus and functions for apps made by Apple and outside developers. Apple CEO Tim Cook discusses the Apple Watch during an Apple media event in San Francisco, California, September 9, 2015. The new iPhones will have more memory and faster processors, along with a new 12 mega-pixel camera. They’re roughly the same size and will cost the same as the record-selling 6 and 6 Plus models introduced last year, which will now sell for $100 less. Sales of the iconic smartphone contributed more than two-thirds of the Cupertino, California, company’s $107 billion in revenue during the first half of 2015.Īpple announced Wednesday that it will sell two new iPhone models, dubbed the 6s and 6s Plus, starting Sept. He added that Apple believes ”the future of television is apps” that deliver streaming video, games and other services.įor now, however, the iPhone is still Apple’s most important product. ”TV plays a huge role in our lives and it occupies an important place in our homes,” Cook said during his presentation. Apple wants to make the already-important TV screen into an essential hub for communication and entertainment, he said. ”Apple is laying the groundwork for a broader living-room strategy” said analyst Ben Bajarin from the research firm Creative Strategies. Apple has unveiled iPhone 6S, iPhone 6S Plus with stronger frames and 3D touch. Xiaomi Redmi Note 4 goes on sale on Flipkart: Price, specs & featuresīut it’s the new Apple TV system that some analysts point to as an important step for the company as Cook attempts to build a business that doesn’t rely so heavily on the iPhone. ![]()
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